Cookie Policy

This Cookie Policy explains what cookies are, which ones https://technicaladda.in (the “Site”) uses, and how you can control them. It should be read with our Privacy Policy.

What are cookies?

Cookies are small text files that a website saves in your browser. They help the website remember things, like your cookie choice, or count how many people visit. Similar technologies include local storage and tracking pixels. In this policy, “cookies” covers all of them.

• First-party cookies are set by technicaladda.in.
• Third-party cookies are set by other companies, such as Google or Amazon.
• Session cookies are deleted when you close your browser. Persistent cookies stay until they expire or you delete them.

Your choice comes first

When you first visit, a banner asks for your consent. You can choose:

• Accept all: allow all cookie categories.
• Reject all: allow only strictly necessary cookies.
• Customise: switch each category on or off.

Analytics and advertising cookies are off by default and only load after you allow them. You can change your mind any time with the Cookie settings link in the footer of every page.

Cookie categories

1. Strictly necessary (always on)

Needed for the Site to work and to remember your cookie choice. They do not track you for ads and cannot be switched off in the banner (you can still block them in your browser, but some features may break).

2. Analytics (optional)

Help us understand which articles are useful, how people find us and where pages can be improved. We use Google Analytics 4. The data is aggregated and does not identify you by name.

3. Advertising (optional)

Used by Google AdSense and its partners to show ads, limit how often you see the same ad, measure ad performance and, if you allow it, show ads based on your interests. If you reject these, you may still see ads, but they will be non-personalised.

4. Affiliate (set by retailers)

When you click an affiliate link (for example to Amazon.in or Meesho), the retailer sets its own cookies on its own website to record that you came from Technical Adda. These cookies are not set on technicaladda.in and are covered by the retailer’s cookie policy. Amazon, for example, credits a purchase made within 24 hours of the click (or within 89 days for items added to your cart in that time).

Cookies we use

Cookie names and durations below are the typical values published by each provider at the time of writing. Providers can change them.

Cookie name (pattern)	Provider	Category	Purpose	Duration
sch_consent	technicaladda.in	Strictly necessary	Remembers your cookie choices	12 months
FCCDCF	Google (Privacy & messaging)	Strictly necessary	Stores consent choices for EEA/UK/Swiss visitors (TCF string)	About 13 months
FCNEC	Google (Privacy & messaging)	Strictly necessary	Stores consent-related state for Google’s consent messages	About 1 year
wordpress_test_cookie	technicaladda.in (WordPress)	Strictly necessary	Checks that your browser accepts cookies	Session
comment_author_*, comment_author_email_*, comment_author_url_*	technicaladda.in (WordPress)	Strictly necessary (only if you tick “save my details”)	Remembers your name and email for the next comment	1 year
_ga	Google Analytics 4	Analytics	Distinguishes unique visitors	2 years
_ga_<container-id>	Google Analytics 4	Analytics	Keeps track of the current session	2 years
__gads	Google AdSense	Advertising	Serves and measures ads, limits ad repetition	13 months
__gpi	Google AdSense	Advertising	Serves and measures ads (publisher-level ID)	13 months
__eoi	Google AdSense	Advertising	Security and anti-fraud for ads	6 months
IDE	Google (doubleclick.net)	Advertising	Personalised ads and measurement across sites	13 months (EEA/UK/CH), 24 months elsewhere
test_cookie	Google (doubleclick.net)	Advertising	Checks whether the browser accepts cookies	15 minutes
NID	Google (google.com)	Advertising	Remembers preferences and shows personalised ads in Google services	6 months
DSID	Google (doubleclick.net)	Advertising	Links ad activity across devices for signed-in users	2 weeks
session-id, ubid-acbin, other Amazon cookies	Amazon.in (on amazon.in only)	Affiliate	Tracks the visit and attributes purchases to our affiliate tag	Set by Amazon
Meesho / affiliate network cookies	Meesho or its affiliate network	Affiliate	Attributes purchases to our affiliate link	Set by the retailer or network

Notes:

• Browsers may shorten these durations. For example, Safari limits some cookies to 7 days and Chrome caps cookies at 400 days.
• Embedded content (for example YouTube videos) may set its own cookies. We use privacy-enhanced embeds (youtube-nocookie.com) where possible.

Google Consent Mode v2

We use Google Consent Mode v2 so that Google tags follow your choice:

Signal	Controls	Default before you choose
ad_storage	Advertising cookies	denied
ad_user_data	Sending your data to Google for advertising	denied
ad_personalization	Personalised ads (remarketing)	denied
analytics_storage	Analytics cookies	denied

When you accept a category, the matching signals change to “granted”. When you reject or withdraw consent, they return to “denied”.

How to manage or withdraw consent

1. On this Site: click Cookie settings in the footer, change your choices and save. Withdrawing consent is as easy as giving it.
2. Google ads personalisation: https://adssettings.google.com (opens in new tab) (My Ad Center).
3. Industry opt-outs: https://www.aboutads.info/choices/ (opens in new tab) (US) and https://www.youronlinechoices.eu/ (opens in new tab) (Europe).
4. Google Analytics opt-out add-on: https://tools.google.com/dlpage/gaoptout (opens in new tab)
5. Your browser: you can block or delete cookies in your browser settings:
   • Chrome: Settings > Privacy and security > Third-party cookies
   • Safari (iPhone): Settings > Safari > Advanced
   • Firefox: Settings > Privacy & Security
   • Edge: Settings > Cookies and site permissions

Withdrawing consent stops new cookies being set. To remove cookies already stored, delete them in your browser.

Changes to this policy

We will update this page when we add or remove tools that use cookies. The “Last updated” date shows the latest version.

Contact

Questions about cookies? Email [email protected] or see our Privacy Policy.